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The COVID-19 pandemic appeared in Vietnam from the beginning of 2020. Even during the pandemic, the Vietnamese Government had the policy to encourage domestic tourism, minimizing the reception of foreign tourists. The COVID-19 pandemic has had a significant impact on the tourism industry in Vietnam, especially transportation, hotels, and restaurants. From contributing more than US$32.5 billion in 2019, the tourism industry contributed only US$13.5 billion in 2020, down 41.53%. The paper presents the impact of the COVID-19 pandemic on the tourism industry in Vietnam in 2020.

Abstract
This paper examines how changes in newspaper circulation affected voter turnout, party vote shares, and mass polarization in Weimar Berlin. My empirical strategy exploits variation in the development of railway system across historical districts of Berlin, which influenced the circulation of newspapers. I find that an increase in newspaper circulation significantly induced higher turnout in fourteen outer districts and a higher degree of mass polarization. Partisan newspapers benefitted party vote shares, with stronger effects in federal elections than in local elections. The electoral influence of newspapers was driven by tabloids and mass newspapers, and not by elite political newspapers.

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development and management of ethical and social marketing. The belief that bottom line profits is enough for a company, is often not favourably viewed by Asian countries emphasising collective, social and long term benefits for the people and country. Due to these interesting characteristics and complexities, the study of ethical and social marketing in Asia is a timely topic. The first chapters introduce Ethical Marketing in Asia, followed by case studies of how the approach is used across 14 diverse economies, geographically based on 'clusters'; North East, (China, Taiwan, Japan, South Korea), South East (Singapore, Malaysia, Thailand, Vietnam, Cambodia, the Philippines, Indonesia) and South Asia (India, Pakistan, Bangladesh). The second part discusses Social Marketing using the same sequence of regions and economies and the third part explores the unique link to Fairness Management in Asia, followed by a conclusion

Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing

PurposeThe purpose of this paper is to provide academics and practitioners working with customer relationship management (CRM) with a review of key topics, such as advances in CRM, the shifting role of consumers, issues with conceptualisation and consumer exploitation. The authors further integrate concepts of fairness, trust and paradoxes of one‐to‐one marketing, which are little researched within customer management. As a result, the authors suggest eight propositions for improving the CRM scheme.Design/methodology/approachThis paper reviews extant literatures in CRM, with a particular emphasis on the pitfalls of CRM.FindingsThe authors find that the risks of depleting customer trust as they perceive themselves being exploited by firm's CRM offerings should be openly discussed, as it poses a significant threat to the CRM scheme if it is overly used and misused.Practical implicationsIt is proposed that the concept of dual value‐creation and win‐win relationships are fundamental to successful implementation. However, the danger of implementing CRM in such a way as to lead customers to believe that they are worse off requires more research. Managers must therefore define their CRM, understand their pitfalls and look at where their CRM is headed.Social implicationsAdvances in CRM must consider issues of fairness, transparency, honesty, trust and with the emergence of social media, understand how CRM will adapt and immerse itself in such a future.Originality/valueIn total, eight propositions are made about CRM's successes, advances, pitfalls and futures. A focus is on the fairness of CRM and a new definition is offered.

This research examines how knowledge management influences new product development (NPD) in new technology ventures. Researchers demonstrate that knowledge management is a critical antecedent of NPD. However, few studies have explored the role of knowledge management in NPD from a behavioral perspective. By employing experiential learning theory, this research develops a conceptual model to study the relationships between knowledge management, learning behavior arising from failures, and new ventures' NPD performance. Using a sample of 176 new high‐tech technology ventures, the theoretical model is examined. The findings show that, for new technology ventures, knowledge acquisition facilitates NPD performance positively and that the relationship is partially mediated by learning behavior from failures. In addition, it is demonstrated that knowledge application plays a moderating role between learning behavior from failure and NPD. Both the theoretical contributions and practical implications are discussed. Copyright © 2014 John Wiley & Sons, Ltd.

Mr Sheng Wang demonstrated his perception of Mercedes‐Benz's unfair treatment and insensitivity to Chinese buyers by having his Mercedes sports coupe towed by a water buffalo through his Chinese hometown, Wuhan. But he did not stop there. Next, he ordered workers, specifically hired for this purpose, to pound the car with sledge hammers and sticks until the exterior was completely disfigured. Journalists love the story's inherent drama, and in subsequent days, media reports showed images of the car being towed and ultimately smashed. The event created strong public awareness about both Mr Wang's dissatisfaction about the treatment he received from Mercedes‐Benz and the subsequent Mercedes‐Benz's management reactions triggered by the event. In our paper, we explore this case in more detail, highlighting the crucial role of brand fairness in managing brands in China. Although brand managers implicitly emphasize the importance of fairness in branding strategies, brand management emphasizing fairness is an underdeveloped research concept. Our paper provides an understanding of theories and concepts of brand (un)fairness and brand fairness management illustrated by what we refer to as the Mercedes‐Benz case. We identify three dimensions of Brand Fairness Management: prevention, procedures, and outcomes. This framework will assist brand managers in China in developing successful brand fairness strategies and management programs. We posit that implementing these branding practices will increase the likelihood that consumers perceive the brand in question as fair, leading to an increase in loyalty and positive word‐of‐mouth. Copyright © 2013 John Wiley & Sons, Ltd.

Introduction to strategic brand management in higher education / Bang Nguyen, TC Melewar, and Jane Hemsley-Brown -- PART I: Strategy -- Co-creating brand identity: The case of UK higher education / Julie Robson, Sanjit Kumar Roy, Chris Chapleo and Hsiao Sophie Yang -- Organisational culture in higher education branding: Branding the core values and beliefs / Cláudia Simões -- Brand leadership and brand support: influencing employees via internal branding / Narissara Sujchaphong and Pakorn Sujchaphong -- Competition in higher education / Francesca Pucciarelli and Andreas Kaplan -- PART II: Planning -- Corporate brand communication in higher education / Elif Karaosmanoglu and Gulberk Gultekin Salman -- Corporate design: What makes a favourable university logo? / Pantea Foroudi and Bang Nguyen -- Brand image and reputation development in higher education institutions / Adele Berndt and Linda D. Hollebeek -- Co-creation of value: A customer-integration approach / Tim Hughes and Ian Brooks -- PART III: Measurement -- Measuring higher education brand performance and brand impact / Chris Chapleo and Louise Simpson -- Building a trustworthy university brand: An inside-out approach / Sanjit Roy, Saalem Sadeque and Sathyaprakash Balaji Makam -- Scale development in higher education: university corporate brand image, student satisfaction and student behavioural intention / Sharifah Faridah Syed Alwi and Norbani Che-Ha -- Evaluating branding scales in higher education / Lesley Ledden, Stavros P. Kalafatis and Ilia Protopapa -- Conclusion to Strategic Brand Management in Higher Education / Bang Nguyen, TC Melewar, and Jane Hemsley-Brown